BuilderOnline.com recently released a top 10 list of building industry business trends for 2012, and their #1 states "Energy Efficiency Isn't A Fad."
Good to hear!
The #2 trend is "Death, Taxes and Regulation", which also predicts that stricter state-level legislation regarding energy building codes will increase (much to builders' chagrin).
So in reality, the top two trends both have to do with energy consulting. While some in the building community resist these trends, claiming they will increase their costs, we see this as an opportunity for a win-win.
Win 1: The new home customer wins because their energy-efficient new home will save them money on their utility bills, and they won't incur the indoor comfort problems so many of our energy audit clients have.
Win 2: The builder wins because happier customers lead to positive word of mouth marketing for their company and more energy efficient homes have less call backs (a costly, dreaded phrase for builders), which saves them money.
So what about that additional cost to build? One estimate puts it around an additional $2500 average cost to build energy efficient/comply with proposed codes. Hypothetically, if the client and the builder split that cost so to speak, the client would easily recoup that in their energy savings, and the builder would easily net positive on the marketing advantage and reduced call backs.
The reality is, as we all get 'smarter' about energy, and how to use less of it, change is a necessity....change in our behaviors, change in laws, change in the historic 'norm' of things. You can choose to view that as a negative, or you can choose to see that as progression. The reality is, most of these things are not as difficult as people initially make them out to be - sometimes it takes compromise and creativity - but there is usually a way to find middle ground and make it work.
And let's not forget Win 3: we, and future generations, all get to keep enjoying this beautiful planet.
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